How does Macbeth Change throughout the Play?

How does Macbeth Change throughout the Play? Throughout the course of the play, Macbeths character changes from good to evil. As the audience we are given ample opportunities to look at the way in which he changes and the influences that help bring about the shift in character. Shakespeare also uses dramatic devices to highlight Macbeths change. In this essay the influences that Macbeth was exposed to and the effect that Shakespeares use of dramatic devices has on the audiences understanding will be explored. A soliloquy is a classical literary technique it is the act of speaking while alone, especially when used as a theatrical device that allows a characters thoughts and ideas to be conveyed to the audience. In a play, soliloquies are important because these are the thoughts of the character and he/she will always be telling the truth. The soliloquies let the audience keep up with how the main characters are thinking so that the writer can create the image that there are many sides to every character. Shakespeare uses soliloquies to give us an insight as to what Macbeth is thinking, they are un-edited thoughts and opinion that he is not saying to anyone else. As Shakespeare does not use a narrator who can explain what Macbeth really thinks, it is important for Macbeth that he uses soliloquies; as he is a complex character, his entire personality changes throughout the course of the play. Soliloquies are a window directly into his thoughts and emotions. Without them, we would only know, as much as the other characters and by knowing more there is sometimes some dramatic irony which therefore gives the audience power. Macbeth has a few fatal flaws which allow him to receive the title of a traditional tragic hero. The first is his à ¢Ã¢â€š ¬Ã‚ ¦vaulting ambition, and arrogance. This is a result of his hubris, tragic greed and pride. It is these excessive qualities which usually lead to the downfall and ultimately the death of a tragic hero in classical tragedy. After temptation from his wife and witches to perform murder Macbeth, makes this fall from a brave and noble general. This hubris is seen in many of Shakespeares other tragic plays where there is always a tragic hero who realises the error of their ways when it too late. This is seen in plays such as Anthony and Cleopatra, Othello and Hamlet. In William Shakespeares tragic play Macbeth, the state of mind of Macbeth deteriorates throughout the play as we see the transformation of Macbeth, from hero to villain. At the beginning of the play, Macbeth and Banquo are told to have been fighting in the battle. Macbeth is then hailed as brave Macbeth, as a hero because he has killed the rebel McDonald and is continuing to face the Norwegian troops successfully. Then we are told that Macbeth has triumphed again capturing the traitor Cawdor, obtaining ransom and a favourable peace treaty from the King of Norway. For brave Macbeth well he deserves that name - is used by a Sergeant to describe his actions in battle. O valiant cousin, worthy gentleman are used by the King. This shows that Macbeth really was a hero; as such, a compliment from the King was considered a great honour. The King, Duncan sentences Cawdor to death and rewards Macbeth with his title. He becomes a tyrant due to his ruthless ambition to be King, spurred on by some interfering witches putting ideas into his head by predicting that he will be King and Lady Macbeth, his bossy wife. Macbeth feels less and less guilty about the murders he has committed but Lady Macbeths mind deteriorates throughout the play, and slowly the locked up guilt drives her mad. In Act 1 Scene 3 the three witches greet Macbeth as Thane of Cawdor, Glamis and finally King. The belief in the existence and power of witches was widely believed in Shakespeares day, as confirmed by the witch hunt craze. The practice of witchcraft was seen to undermine and threaten the established order of religion and society, and so was not tolerated. The belief of the majority during the seventeenth century suggests that the witches are powerful figures who can exercise great power over Macbeth. Also King James the First took a great interest in witches, having many killed, however most importantly he believed in witchcraft and its power. The three witch characters in Macbeth are seen as evil. It could be concluded that they were responsible for creating Macbeths evil desire for the throne, therefore the audience may be influenced by Shakespeares portrayal of the witches and believe his representation of them. Macbeths character begins to develop in the way he reacts to the witches prophecies. The witches planted seeds of ambition in his mind and he lets them fester until he begins to believe them. Later in the scene Macbeth is actually announced Thane of Cawdor. In a soliloquy Macbeth ponders upon what the witches have predicted This supernatural soliciting cannot be ill cannot be good. If ill why hath it given me earnest of success commencing in a truth? At this point Macbeth is trying to convince himself that there is nothing wrong with what has happened and that if it were evil then something good would not have come from it. The fact that repetition is used emphasises the main theme of the play, the balance between good and evil. When evil prevails everything takes a turn for the worst reminding us to choose good over evil. He then goes on to say: My Thought, whose murder yet is but fantastical. This quotation shows that Macbeths idea to murder Duncan is still only a fantasy and is not reality, indicating he is unsure and may need persuasion either way. At this point in the play he is in doubt or sitting on the fence. Banquo then interrupts Macbeth during his speech saying Look how our partners rapt. This could symbolise how there is a direct contrast as now Banquo is the symbol of good and Macbeths integrity is in question. Macbeth then says: If chance will have me king then chance will crown me without my stir. From this quote w e can see that Macbeth is willing to let fate take its course, and accepts that what will be, will be. The witches prophecies make him believe he will be crowned without having the act noble. However this is not what happens, Macbeth feels the need to direct his destiny to ensure his place on the throne. The next soliloquy is short and it deals with Macbeths views on who was the currant heir to the throne the Prince of Cumberland. -The Prince of Cumberland: that is a step on which I must fall down, or else oerleap, for in my Way it lies. At this point Macbeth is filled with anger and jealousy. Macbeth is stating that the Prince of Cumberland is in the way of him and the throne. Macbeth knows he must deal with the prince somehow, or else he will be beaten by him. At the end of the speech his tone is more calm and controlled as he maintains his decency and morality by masking what lies beneath. Let not light see my black and deep desires. It is apparent that he is surer than in the previous speech as no questions are asked, showing his state of mind is less doubtful. Although he is angry, especially at the beginning of the speech, Macbeth seems clearer in his mind about his plans concerning gaining the throne. However he is still aware that it is wrong to think such black thoughts. The main change in Macbeths character from the previous speech is that he is more certain in his mind and in his actions. He is more decisive and in addition he is becoming increasingly deceptive. In the next soliloquy, in Act I Scene 7, Macbeth finds himself struggling with his conscience, over the possibility of regicide. He is troubled that the consequences he would face were enormous, and that there are many reasons why he should not murder Duncan. At the beginning of the soliloquy he has made no decision as to whether the deed will be carried out and at the end of the soliloquy he is still undecided. Macbeth is speaking as his servants are preparing for Duncans arrival at Macbeths castle. This is also a time when Macbeth realises that what the witches predicted is coming true. The soliloquy opens with a euphemism of the word murder If it were done. Macbeth uses this, and other, euphemisms because murderous thoughts are alien to him. Macbeth is depicted by the language to be a very moral and conscientious man. The euphemisms show that the horrid deed disgusts him, because he knows that regicide is a serious sin punishable by eternal damnation. There is also an example of alliteration in this speech: If th Assassination Could trammel up the Consequence, and catch, With his Surcease, Success The sibilance used in this quotation draws attention to surcease and success. The use of these words is ironic because, it is very rare that death and success are related to each over. Macbeth is willing to sacrifice the afterlife for greatness, now, in this life. At this point Macbeth is clearly giving the idea considerable serious thought. He goes on to list all the decisions why he shouldnt kill Duncan. This shows he is still logical in his decisions and he is aware of how traitorous it is for a host and kinsman to kill the king. He should be the one person who should risk his own life to stop such a thing happening to the king whilst he is in his house Not bear the knife myself .In this soliloquy Macbeth reveals to the audience his lose morals, because the theme of this speech is that he regards murder as worthwhile and thinks there is nothing wrong with it if you benefit. However Macbeth recognises that it is his ambition to become King that will lead to his downfall. But in these cases We still have Judgement here, that we but teach Bloody Instructions, which, being taught, return To plague th Inventor. Macbeth is now aware that his bad deeds will come back and plague him; this is a factor which occurs in most of Shakespeares tragedies where the main character contributes to his own downfall. At this point in the play the audience may start to really dislike his character. He is showing no signs of doubt. It shows he can not differentiate between good and evil because he is so ambitious he is focused only on becoming King and it does not matter to him how he achieves his goal. During the next soliloquy the murder is immanent; Macbeth is waiting for the bell which is the signal for him to go a kill Duncan. This is a very edgy and tense time for Macbeth his mind is tormented and so he begins to hallucinate, and he sees a dagger. Is this a Dagger which I see before me, The handle toward my Hand? Having this speech just before the murder creates an air of apprehension. There is a sense that there is no going back. The bell which Lady Macbeth rings is a sign for the act of murder to begin; this adds to the intensity of the speech and creates suspense. Macbeth is now more recognisable as evil. The bell signals the beginning of the end for Macbeth, his character can never return after this night, and his deeds become more and more gruesome and evil as the play progresses. It now seems that he is eager to murder Duncan; Come let me clutch thee. This shows that Macbeth is anticipating how the murder will be carried out. Instead of contemplating whether he will murder Duncan, he is now deciding how to murder Duncan. Macbeth is no longer using the reasoning, which separated him from animals, and has reduced himself to the level of an animal. The animal, which is mentioned, is the wolf, which in Macbeths age, was a symbol of witchcraft and evil, again showing that Macbeth is now predominantly evil. His lack of reason is shown by the less frequent use of euphemisms. Even though Macbeth still uses some euphemisms, his conscience is scorched, and during this soliloquy he uses the word murder for the first time. Macbeth himself seems to have an exceptionally low view of himself at this point; he compares himself to a rapist, a ghost and a wolf. The Wolf, Whose Howls his Watch, thus with his stealthy Pace, With Tarquins ravishing Sides, towards his design moves like a ghost. Macbeth despises himself for what he is about to do, it shows weakness in his character because he is willing to sacrifice any sort of morals which he had before to satisfy his greed. At the end of the speech a rhyming couplet is used to emphasise the murderous deed as Macbeth hopes the bell does not wake Duncan for with it comes his death. - Hear it not, Duncan, for it is a Knell, That summons thee to Heaven or to Hell The next soliloquy in Act 3 Scene 1 is a reflective one as Macbeth is now king, you would have thought that at this point he would be content having achieved his goal. This soliloquy contains thoughts of Banquo as Macbeth feels threatened by him, as the witches told him that Banquo will get kings not be one meaning his sons will become kings, this scares Macbeth. In this speech a lot of Banquos qualities are listed like how wise, brave and noble he is. There are definitely some similarities between Banquo and Macbeth at the beginning of the play. Macbeth still has a very high view of himself, even though he is now a murdering tyrant. My Genius is rebukd, as it is said Mark Antonys was by Ceasar. This shows how Macbeth sees himself as a genius and also compares himself to previous great emperors such as Mark Antony. Nevertheless, deep into the story Macbeth still refers back to what the witches said, it is obvious they were a big influence on the play and on Macbeths actions. They haild him Father to a Line of Kings. Upon my Head they placd a fruitless Crown, And put a barren Sceptre in my Gripe Here it is said by Macbeth that the witches had told him that Banquo would have sons who would become Kings, and he would not have children who would become heir to the throne. Macbeth feels bitter and jealous because he has fought and given up so much to become king and now he feels it was all pointless, perhaps he is beginning to regret all his evil deeds. For them the gracious Duncan have I murderd. The fact that Macbeth has referred to King Duncan as gracious shows that he still has respect for him and may be starting to regret his deeds. This speech is essentially saying Macbeth knows that he has sacrificed a great deal but is still not a lot better off, and still it is Banquo who is prophesied to be the happy one with his children being part of a long line of Kings. Macbeth is beginning to see his own demise and feels; regret and fear and traces of guilt for the murder of Duncan. However outwardly he is still confident, happy and able to carry out murders if he feels it can sa ve him. In the soliloquies found in Act 5, Scene 3 the speech provokes sympathy for a now wrecked and broken man. As the first words are I am sick at heart this is quite a ground breaking statement as it is Macbeth declaring he is depressed and he is emotionally troubled. Perhaps his heart is ill due to it being polluted with regret and with all the evil he has committed, and for what? There is no material gain for Macbeth and definitely no emotional gain. There a slight hint of suicide about this speech as Macbeth says I have livd long enough. He uses colours again to symbolise how he is feeling at the time and also autumnal metaphors, mentioning the Yellow Leaf which implies that he has passed his time and is a wilting leaf whom is dying and will drop to the ground and be forgotten. This is on the whole a sad soliloquy as it is shows the audience Macbeths absolute regret and his acceptance that what he has done did have consequences, in that he has lost all his honour, he is not loved, he is incapable to be obedient and is lonely without a friend in the world. As Honour, Love, Obedience, Troops of Friends, I must look not to have There is a significant alteration in Macbeths character now as he now no longer possesses the desire to do anything with his life, he has lost all ambition and any drive towards anything, his attitude is extremely pessimistic. The final soliloquy just reiterates what was said in the previous soliloquy. It talks about the death of Lady Macbeth, life and the fragility of it. An excellent example of just how demoralised Macbeth is at this stage of the play is his reaction to the news that his wife has died. His reaction is not mournful and there are not even any signs of sadness, he merely says that now is not a good time for her to die and there would have been an appropriate time for he to pass away. She should have did hereafter; There would have been a Time for such a Word The final lines of the soliloquy probably reflect his view on life: it is a Tale Told by an Idiot, full of Sound and Fury Signifying nothing. Throughout the play we see a complete and extreme change of Macbeths character, with a few aspects remaining constant. In the beginning, he is a faithful and loyal servant of the King but this soon changes. Both the witches and Lady Macbeth help his ambition develop and fester in his mind. In the beginning Macbeth is determined to prove to his wife that he loves her and his worth as a man. However, from this point onwards Macbeths ambition motivates him and overcomes his conscience, making him increasingly determined that nobody is going to stand in his way. He no longer needs Lady Macbeths persuasion and involves her less and less in his business. Nothing else appears to matter to him except his kingship and he is prepared to do anything to keep it, despite the fact he knows it is wrong. He reached the height of his wickedness when he mercilessly slaughtered Macduffs family, women and children. By the end of the play he has turned into a evil, slightly mad, tyrant and his determinat ion to keep hold of his crown eventually costs him his life.

Review of related lit and studies

According to Manfred Ours Koch (2011 who compiled a lot of studies involving meal combinations, having a great meal combination won't just give the customer the satisfaction they deserve but it will also give the right benefits that the body needs even if the said meals are comprised by simple ingredients. Poor meal combinations might cause the enlargement of the intestine and can be the cause of excess eating that leads to obesity.According to Fatima (201 1), Operational decisions and actions related to menu such as standardizing and offering a consistent quality, minimizing arrive failures, accurately predicting demand to menu items, and assuring food safety are essential components of providing a prosperous meal experience. For instance, customers may be dissatisfied when their orders are delayed or cannot be served due to shortage of ingredients because of poor sales forecasting.Moreover, customers who are attentive to food safety issues may assess all visible cues such as cleanl iness of utensils, serving temperature and personal hygiene of service staff in order to be certain the safety level of food and these assessments may influence their satisfaction tit meal experience. Penmen – Malice said in his blob in POS Sector for Restaurants and Bars that dishes from the menu combos are the best selling items of a restaurant and the most often choice of the guests no matter of its price. It is mandatory to include them in a restaurant offer.Not only that it will affect to increase the traffic in a restaurant, but will refresh offers, facilitate the sale of targeted menu items, and be the silent partner in suggestive selling. Pairing food from menu with drinks and tasty side dish is proven and effective method to improve sales and profits. Using menu engineering and combo meals has not been typical only for fast-food restaurants anymore, it increasingly taking place in all other full service restaurants where Offer has been only â€Å"a la carte† f ew years ago. Erica's 1 and 2 offers a lot of combo meals in their menu. It consists of Pork, Beef, Chicken or Fish dish, side dish, rice, and a regular size drink. The items in their combo meals complement each other. According to Carline (2009) there is mounting empirical evidence to suggest that the law of one price is violated in retail financial markets, there is significant price dispersion even when rodents are homogeneous. Also, despite the large number of firms in the market, prices remain above marginal cost and may even rise as more firms enter.In a non-cooperative oligopoly pricing model, I show that these anomalies arise when firms add complexity to their price structures. Complexity increases the market power of the firms because it prevents some consumers from becoming knowledgeable about prices in the market. In the model, as competition increases, firms tend to add more complexity to their prices as a best response, rather than make their disclosures more transparen t. Because this may substantially decrease consumer surplus in these markets, such practices have important welfare implications.Local Literature Foreign Studies French (2003) said that the individual dietary choices are influenced by the taste, cost, convenience and nutritional value of foods. Food pricing and marketing practices are important components of the eating environment. Recent studies have applied economic theories to changing dietary behavior. Price reduction strategies promote the choice of targeted foods by lowering their cost relative to alternative food choices. The studies that were conducted demonstrated that the price reductions are an effective strategy to increase purchase of more healthful foods in work place and schools.Reducing prices on healthy foods is a strategy in public health that should be implemented through policy initiatives and collaborating in the industry. Local Studies Esther (1998) Jollied Foods Corporation leads the Philippine Food Service in dustry by continuing to strengthen its competitiveness. It continues to be the most visited among both hamburger and total fast food chains throughout the country. The Jollied brand today is one of the most well recognized and best loved consumer brands in the country.She said that Jollied should continue to offer superior taste through their best selling products for them to stay as the leading fast food restaurant in delivering the highest quality standards of products and customer service. Their proposed plan aims to strengthen its market leadership by focusing on the 1 5 to 40 years old male and female market from classes C and D. The proposed marketing plan will present a more filling meal combo at an affordable price f POP to target medium heavy eaters.It also aims to provide Jollied consumers with more variety in value meal combinations. To evaluate the proposed plan, monthly sales monitoring and transaction reports will be done. Product Quality Surveys will also be conducted to monitor consumers' acceptance of the product. Periscope's has the most number of branch of fast food in Mandible area. All the branches offer the same menu. They must offer valuable meals for them to attract more customers. They should also know about the budget of the students so that their products will be fast moving.

Outline and assess Essay

The view that ethnic inequalities in educational achievement are caused by teachers and processes within school is a complex argument. Within school there is a clear pattern which demonstrates that the white population perform much better than the ethnic minorities which are doing worse, there are clear and concise figures from the Office for National Statistics, 47% of White British Males achieve 5 or more A- C at GCSE in comparison to 39% of Pakistani Male. There are studies which show that ethnic inequalities at school influence educational achievement, for instance; sociologist Wright (1992) study shows that teacher racism is still existent in schools. On the other hand, if this was the case that ethnic inequalities produced in schools, cause a failure in educational achievement then why is it that Chinese (69% of boys) and Indian (61% of boys) are significantly outperforming the white population (47% of boys). See more: essay apa format Therefore, this does not mean that ethnic inequalities are caused at school and that there could be cultural explanations at home which influence the failure of educational achievement, e. g. in Afro-Caribbean culture there is a high rate of male desertion which creates a barrier for education. In this essay I will outline whether processes within school i. e. ethnic inequalities influence the failure of educational achievement or would be the factors at home which influence this. There is much evidence which supports the view that ethnic inequalities in educational achievement are caused by teachers, as mentioned the study by Wright (1992). He had acknowledged that teachers had held racist labels for students of an Asian background, as they believed that Asian students had a poor knowledge of the English language which had meant that when during classroom discussions they would be left out due to this disadvantage or whilst discussion are taking place they would be spoken to in more simpler terms for them to understand. This shows how they haven’t been given an equal opportunity to join in rather they were just left out because of their disadvantage, this process makes them feel not part of the classroom therefore could also produce sub-cultures which is the most likely outcome. Interactionists study how teacher’s labelling has an influence on pupils educational achievement and how the label from different ethnic groups causes ethnic inequalities amongst the pupils. The main ethnicities which were affected by racial labelling were the Black and Asian pupils. Wright’s study also showed that Asian girls were seen as discreet and submissive this stereotyped them into being ‘invisible’ in class. Afro-Caribbeans were seen as both with behavioural problems and of low academic potential, resulting into conflicts with teachers. To contradict the view that Asians are predominantly racially abused, sociologist Fuller’s studies (1984) found that the teacher’s labels were a way of motivation for them. The labels which were given already by teachers as to becoming failures, made students more and more determined to achieve success and especially to prove the teacher wrong that they can be successful. This would be the case for students of a Chinese and Indian heritage; 70% of Chinese boys were achieving 5 or more A* – C grades at GCSE and 61% of Indian boys were to, in contrast to just 47% of White British Boys (Office for National Statistics). This shows that even ethnic minorities were achieving substantially higher than students of a British background, this challenges the Interactionists perspective as it shows that ethnic inequalities can be a good source of competitiveness and that it does not have to cause a failure in regards to educational achievement. However, there are further suggestions from sociologist Mirza’s study (1992)which supports the view that ethnic inequalities within educational achievement are caused by teachers and the processes within school themselves. Her study ‘Failed Strategies for Avoiding Racism’ outlines how some students are not able to develop strategies which help to cope with ethnic inequalities such as when they are faced with teacher racism and teacher labelling. Her study found that when black pupils were discussing careers and plans for further education they had ‘cooled down’; this shows how sub-standard they are viewed as they didn’t help them by providing guidance instead they casually just listened. She identified that there were three types of teacher racism; the first one being that they were ‘colour blind’: this meant that teachers views of all the pupils were equal however during practise they allowed racism to go unchallenged, this was passive racism. The second type was the ‘liberal chauvinists’ they had views of Black pupils being less privileged in terms of culture, which had led them to have low-expectations of their academic ability. Lastly, the ‘overt racists’: teachers would classify black pupils as ‘second class’ they were less superior and were discriminated actively. Also in 2007 a published report by Channel 4, they had uncovered the level of degree of racist attacks at schools, they had access to these rights via the Freedom of Information Act. The report had showed that over the past years there had been a substantial rise in the number of racial attacks a staggering 100,000 occurrences had been documented, this shows how racial attacks are still in Contemporary Britain and that they are still rising in today’s world. Nothing has been done to stop these incidents from happening and they are still going unnoticed. This view is also argued by Mirza, she believes that this is still a significant problem and that these figures are an underestimation of the problem itself. If this problem is not stopped this could further lead to a barrage of bullying as well as they are likely to underperform in their education. As well as this, the influence which teacher labelling has on pupils when they try to cope with teacher racism reinforces subcultures within the school. This is the case especially for Afro-Caribbean students as there are numerous studies which emphasise this point, one of the most significant studies from Gillbourn and Youdell’s (2000) study ‘Rationing Education’, the study showed that teachers were quick and hasty when it came to disciplining Black pupils which had shown bad behaviour and when it came to the other ethnicities whom had a similar behaviour were more lenient. This would be because teachers had held ‘racialised expectations’, as such teachers misinterpret behaviour and see Black pupils as anti-authority. This inturn creates conflict between teachers and pupils which reinforce stereotypes and leads to further problems. On the other hand, there are several, external reasons for why there are ethnic inequalities in education. One of the main ones would be language; foreign students would experience obvious difficulties when learning because English is not their first language. They would have difficulty interacting with other students as well as the teacher having the English language not their usual language; this would be the case for black British students as they are perceived as having non-standard English. Sociologist Mac an Gail (1988) supports this view, as he states that speakers of black British English may be labelled as less intelligent because of the form of language they use. As a consequence of this students may feel prejudiced against and actually use their language to ‘resist’ schooling. Lastly, in support of the statement there is further evidence from Sociologist Tony Sewell he had conducted an observation at a boy’s secondary school. Sewell (1998) observed the different approaches Black boys use when they cope with racism. He outlined that there were four main responses to teacher racism; the first response was the conforming type, this was suggested as there was clear evidence which had shown that majority of black pupils accepted the values of the school and they were keen to be successful. Next was the rebellious type, this was the most influential group but was still a minority; this subculture rejected the values of the school and opposed the school by joining a peer group. These reinforced the negative stereotypes of ‘Black Machismo’. Thereafter, the retreatists who were a small minority which were secluded and disengaged from peer group subcultures and the school. Lastly the innovators, they were the second largest subculture who was both pro-education as well as anti-school. They distanced themselves from ‘Conformists’ enough to keep credibility with the ‘Rebels’ whilst valuing education success. From Sewell’s conclusion it was clear that teachers had held a stereotype of ‘Black Machismo’ – seeing Black pupils as rebellious and anti-authority. To conclude from this, I do agree with the statement that ethnic inequalities in educational achievement are caused by teachers and the process within school however to some level degree. There is much evidence which supports this view as sociologist Mirza and Sewell have similar arguments which support the statement as teacher racism and labelling is very influential in terms of educational achievement. If students feel undermined by education because of labelling they would conform to being a ‘failure’ as because of their teacher’s expectations. However, it is fair to say that it could also work the other way and motivate students to become better and prove their teacher that they have the capability for success (being the case for Chinese and Indian students). There are also factors such as culture and language which have an influence and also can reproduce ethnic inequalities in educational achievement.

To be in Advertising

To be in Advertising Free Online Research Papers Advertising allows a person to consider virtually every aspect of American business, social culture, technology and many other areas. (Sivak) As a student at Lee University, I am studying Communications with an emphasis in Advertising in hopes that one day I will have the opportunity to work for a non-profit organization such as World Vision or Blood Water Mission. I have so many interests in life, so I like the idea of constantly working on projects for different companies and making people aware of things that I think are important to myself and other people around the world. I feel like this would add a little flavor to a job. Over the past four weeks in class we have been learning about different emphasis in the field of Communications. I would like to work in the field of advertising. I have always thought it was interesting how you can catch a person’s attention by using certain colors and font. There are many forms of advertising but form of advertising that I want to be a part of is media advertising. Media advertising deals with television commercials, billboards, infomercials and pictures. To be in advertising you should have a Bachelors degree and training in communication skills. You need to be able to communicate to the audience what you are trying to sell. You will also need strong people skills. Advertising requires you to work closely with a client base that can be difficult and demanding. You need to be able to communicate with your clients so you give them what they want and what you want to accomplish with their campaign. You will need to be very creative. Advertising is one of the few fields where you can use your creative flair and just to town on a project to sell it to the audience. You will also need to be able to work with a team. To prepare you for the field of advertising you should take classes in Web Design and if your university has an advertising program classes in that and art. The more you are in touch with your creative side the better. Also, join the advertising clubs on your campus and get involved in all things advertising. This will help you develop your skills and connections with others who are also in the field of advertising. Advertising is very competitive. You must be willing to start at the bottom and work your way up. Internships in the advertising field is a must to make connections. You must be very goal oriented and be ready to a lot for the job. It is not for the faint of heart. The stress levels in advertising are very high especially if you want to finish the presentation properly for a pressing deadline. In the field of advertising so many jobs are open to you. You can work for corporate companies, nonprofit companies, free lance and so many other opportunities are out there. The field of nonprofit organizations would be the most rewarding because in nonprofit organizations you have the opportunity to make a difference and have a real chance to contribute to society and grow while you are at it. You will probably earn more money if you work freelance but it probably won’t be as rewarding. It really just depends on your personal convictions and what you feel lead to do. With advertising I believe it fits some of my strengths. My five strengths are Developer, Input, Consistency, Empathy, and Responsibility. With the Developer strength if I was project manager I could see myself encouraging the others over the small steps we have made that make us that much closer to our goal. â€Å"Choose classes with a field-studies component that involves working with people. This will provide an opportunity to see tangible growth experiences of others and observe how what you learn can be used† (Strengths). My responsibility strength will help me do things in a timely manner and allow me to turn my work in on time and done in a way that would make me proud. The definition given by Gallup Strengths Finder for Responsibility is – â€Å"Your Responsibility theme forces you to take psychological ownership for anything you commit to, and whether large or small, you feel emotionally bound to follow it through to completion. Your good name depends on it. I f for some reason you cannot deliver, you automatically start to look for ways to make it up to the other person. Apologies are not enough. Excuses and rationalizations are totally unacceptable. You will not quite be able to live with yourself until you have made restitution. This conscientiousness, this near obsession for doing things right, and your impeccable ethics, combine to create your reputation: utterly dependable. When assigning new responsibilities, people will look to you first because they know it will get done. When people come to you for help- and they soon will- you must be selective. Your willingness to volunteer may sometimes lead you to take on more than you should† (Strengths).With my consistency theme would come my hope to work for a none profit organization. I hate seeing injustice and to be able to use this strength to the fullest would be my biggest dream come true. Especially if I can influence others to hear and see the injustice caused by what is going on and that we can change it. The strength of empathy will help me voice the emotions of the people I am trying to reach. By advertising I am trying to make their lives that much better by using my commercials or flyers to make them aware and help them with their everyday life. The input theme would be very useful. I can use the random tidbits of information that I have stored up and put them on a broacher and use the cutting edge knowledge effectively and not letting it go to waste. I will give my customers exactly the information that they want and need because of my ability to gather it. Advertising has always interested me. I find it interesting that a field that is not really paid attention to can be so important. You do not really realize how much advertising has changed our lives. I want to be part of this. That is why I am a Communications Major with an Emphasis in Advertising. I want to change the world and to do so you need to get out there and get people’s attention. That is what I plan to do. â€Å"Advertising Public Relations: Skills Talents. Careers-in-marketing. 21 Apr. 2009. Sivak, Cathy. Feature Article Advertising Everything from Soup to NutsLiterally! With so many choices, heres help on to choosing an advertising career. 21 Apr. 2009. Strengths Quest. https://www.strengthsquest.com Research Papers on To be in AdvertisingAnalysis of Ebay Expanding into AsiaAnalysis Of A Cosmetics AdvertisementThe Hockey GameThe Project Managment Office SystemHip-Hop is ArtRelationship between Media Coverage and Social andOpen Architechture a white paperPETSTEL analysis of IndiaStandardized TestingMarketing of Lifeboy Soap A Unilever Product

Essay on Chapter 11

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Critical Thinking Essay Example | Topics and Well Written Essays - 750 words

Critical Thinking - Essay Example Only a few databases can offer these services (ERIC, 2012). ERIC, however, has its own disadvantages. At times, research through ERIC can be time consuming. This is due to the large library of information that ERIC has to offer (ERIC, 2012). Hence, locating information can be tiresome. Another disadvantage of using ERIC is that there is a cost incurred in accessing the database. Even though, one pays for using ERIC, it still has a broad variety of data that cannot be accessed anywhere else. Locating and reading original articles rather than just using the abstract source is vital due to a number of reasons. The reasons are that: the original article has the original and full information. The original article is of higher standards than the abstract, and is up-to-date and complete. The original article represents the original information of what the article is about (ERIC, 2012). Unlike the information found on abstracts, which might just describe the original study, the original arti cle has full information of the topic matter without biasness. Also, in most cases, people find that original articles are of higher standards than the abstract. This is because the original article is examined for quality before it is published, unlike abstracts. Finally, original articles are always up-to-date. They comprise of the most recent information, unlike abstracts (ERIC, 2012). It is advantageous to start with secondary sources of information since these secondary sources are produced by individuals who have examined the primary source and enhanced its information. Secondary sources give assurance that the primary source is viable (ERIC, 2012). They also summarize the primary source so that on could know what is contained in the primary source. Some of the valuable traits of secondary sources are: secondary sources are gathered from diverse databases. They also provide a summary of primary sources (ERIC, 2012). Gathering information for secondary sources takes less time t han a primary source, and secondary sources provide a greater database of information. Secondary sources have quite a number of limitations as compared to primary sources. Some of these limitations are that the quality of the information is low, and information may be incomplete. Library holdings that are considered as primary sources are articles that offer first-hand testimonies, as well as direct evidence regarding a topic that is being investigated. These holdings are created by recorders or witnesses who experienced the event itself (ERIC, 2012). Library holdings that are primary sources refer to the sources that were created at the period of the event. They can, however, comprise of memoirs, autobiographies, or oral histories that were recorded later. Library holdings that are primary sources are distinguished by content, irrespective of whether they are available in original format, in digital format, in microfilm or published format. They can also be found in many libraries across the United States (ERIC, 2012). Articles differ in format, but in general have a reasonably similar scheme. They begin with a segment that looks at the background of the research, and a clarification of why the authors chose to do the research. It is followed by enlightenment of how the researchers did the experiment, and their results, plus conclusions. However, in order to assess a report and determine whether it is viable for the research, there are three ways of assessing an article to